Don’t put your website on the sidetrack!

Your website is now your store. Start thinking of it as part of your sales team!

The website is at the heart of every company. It should no longer just cost money but also generate sales. You also use it to present your brand. It is the linchpin of your business. You refer to the website from social media via online marketing strategies. You should manage your values, the benefits of your products and services for customers in a central location. The amount of information that modern websites contain is difficult for customers to keep track of. If you don’t ask the customer in your store for their address so that you can inform them about your company, you may never see them again. That’s why you should ask for their e-mail address on your website. This gives you the opportunity to automatically send useful information to customers in small bites and to remind them of the relevant information on your website.

Depending on the company and the number of users, different strategies are appropriate for implementation.

– The website for marketing purposes – The website as a store – The high-performance website Various criteria are relevant for the implementation. I work primarily with opensource CMS systems and pay particular attention to the availability of developers for the chosen technology. The above is the basis for the so-called authority site. In addition to the authority site, however, landing pages and sales pages are becoming increasingly relevant for funnel creation. You can find out more about this in my e-mail newsletter. Sign up, it costs nothing. Security is becoming an increasingly important topic. The focus here is on ensuring that all technical components are always up to date.