The importance of video marketing 2019

Videos are the most important marketing tool in 2019!

Forget the classic sales videos. It’s not about advertising your products with polished 20-second clips.

TV COMMERCIALS ARE OUT!

Social media is not TV

Posting videos on social media is free and generally has a global organic reach. Organic means that no money is spent on placement. On YouTube, for example, the opposite is actually the case, where you receive money for films on which you hold the copyright. I myself receive a monthly payment from YouTube and large channels can even live off the revenue.

At the same time, it is possible to place films as advertising on the various social media platforms. This is far cheaper than using text or images for advertising. On Facebook and YouTube, you are not limited to the classic 20 seconds. Many people are still convinced that an advertisement must be short and to the point, but there is a growing realization that even 30-minute advertising videos can be highly effective if a message is built up in detail and a relevant product is marketed.

We don’t want to be bombarded with advertising on social media. When scrolling through the newsfeed and now also in messenger feeds from Facebook, Whatsup and co. there is advertising blindness. To avoid this, you need to offer something.

The courage to step in front of the camera

Anyone who dares to go in front of the camera to record videos shows courage! This courage is rewarded. The more unprofessional the better, but the quality should be acceptable and the picture should not shake excessively. Above all, attention should be paid to the quality of the audio, as there is nothing worse than noise and poor understanding of what is being said.

Authenticity is the top priority. In social media, we want to experience our fellow human beings in natural situations.

We intuitively analyze very precisely whether someone is faking it, deflecting or speaking freely.

What stops you from stepping in front of the camera

We all have stories to tell and interests to report on.

You don’t sell a product directly with stories, but you do build a brand. People around the world can identify with stories and your customers are among these people. Don’t include a sales pitch in every story. Create trust in yourself and your company first.

Only when you have created trust on a platform can you begin to steer viewers in certain directions. This is true influencing, which is usually interpreted in a completely amateurish way.

Every social media platform works differently

People only watch videos on YouTube. Many watch educational videos, others are simply interested in entertainment. Nevertheless, you should be aware that YouTube is the second largest search engine. Anyone who goes on YouTube reserves a certain amount of time. The advertising preview is 5 seconds, where the viewer’s attention should be caught. You certainly don’t achieve this with a logo, animation or opening credits, as is usual in films.

Facebook is first and foremost about topicality. Visitors scroll through the newsfeed and are presented with videos. You get an overview of what’s going on on Facebook. If something catches your eye, you pause briefly and give the video a short audience, which decides how long you let a video run. In many cases, sound is not used and a mix of video and text can help to keep the viewer’s attention.

On Instagram, videos are still short and can be used more as eye-catchers, and this is even more extreme on Snapchat.

Depending on the orientation of the company, the product range and the target market for these, a platform strategy is to be developed.

Why is there still little video advertising?

Video advertising is still underrepresented, probably because few have a plan on how to implement this efficiently.

Myth – Producing videos is time-consuming

That doesn’t have to be the case. Nobody is asking for videos to be elaborately produced. A recording with a modern cell phone with an interesting message of 1-3 minutes can be much more useful and doesn’t even necessarily have to be edited. In 10 minutes, a video can be on Facebook, shared and even promoted.

It’s all about efficiency, as well as getting rid of false expectations of perfection!

Even more effective are live broadcasts, which require no production effort at all and can even be filmed during the lunch break.

Conclusion

This is a first introduction to the world of video.

If you want to know more about video marketing, I’m here for you. I can help you with developing a strategy, building your message and setting up a studio as well as editing and advertising.