IT and corporate strategy

IT IS THE BASIS FOR EVERYTHING TODAY

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IT and corporate strategy

Technology is driving today’s business.

Focus on rapid technological development

A company that struggles with the use of modern technology is confronted with the fact that the business model will inevitably stop working at some point. New business models are needed that do justice to the speed of development in IT and use it to their own advantage.

For smaller companies in particular, the modern world of robots and AI shown in the media is a long way off. It is difficult to build bridges and recognize where use is even possible. The replacement of previous systems and a practicable implementation require a broad knowledge of the possibilities.

The focus is on costs. These must be sustainable and provide a clear strategy for the future. A lack of willingness to take risks can lead to the company becoming redundant, as harsh as that may sound. Business and IT speak different languages. Accordingly, in-depth business knowledge together with methods for implementing the IT strategy are key.

Where can I provide support?

I support you in critically scrutinizing your company and business model. It won’t help you if I don’t speak plain language. Focus: The potential of IT must be used in the best possible way to establish a sustainable IT strategy in the company and to optimize the entire architecture and infrastructure. I have seen how IT systems had to be reprogrammed after two years of use because they were not thoroughly thought through and did not match the company’s processes. Even agility cannot eliminate this problem.

The aim is to no longer perceive IT as a mere cost item in the company, but as a driving force behind the company’s success. To achieve this, it is necessary to think ahead and develop a proactive IT strategy.

My approach

In an initial analysis, I get a picture of your current IT strategy and your business model. The focus is on understanding the basic business processes and available resources. You have very valuable knowledge about your company. This is necessary in order to develop feasible, simple and innovative solutions that can be implemented. In order to remain efficient, I will work out the next steps in detail. The further into the future the planning goes, the more I sketch out a big picture. Everything is changing very quickly and you need to remain adaptable today. I will show you a plan on how you can get from where you are today to intermediate goals. This plan will be aligned with the time, investment, effort and resources available to work with the business strategy. My goal is to ensure that your IT strategy creates the opportunities to optimally support your business model and become part of it without exploding costs.

I am convinced that IT must be part of value creation today.

HOW CAN YOU USE E-MAIL AUTOMATION AND FUNNEL MARKETING IN YOUR COMPANY?

You can use automation to provide your customers with step-by-step insights into your company. If you register here with your e-mail address, you will receive short and useful information on the status of digitization by e-mail in your private area over several days. You will then receive mail from me at least once a week with tips on how to deal with digitization.