Implementation plan – from concept to practice
The implementation plan takes us from concept to practice.
Your vision is clear. I work with you to develop the path to your goal. You need a plan that takes into account the current situation in your company and can be implemented in practice.
It may be that the analysis of the current situation and the creative process reveal that, in extreme cases, your existing business has to be completely shut down and a new one set up.
Take Apple as an example. Apple has grown exorbitantly in the last 12 years thanks to the iPhone as a box office hit. Apple is aware of this and has started to develop digital services (iTunes streaming and Apple TV as well as Apple Pay) in parallel with its traditional offering. Only time will tell whether this new offering can save the technology giant from a drastic downsizing. Digital disruption does not stop at the big players.
In my own company, I was forced to reduce it to almost zero and completely reorganize it. I did this without going bankrupt in order to preserve contracts and my documentary film. Now I am rebuilding it with completely new services and brands.
These 2 examples are totally different, but they are significant.
Disruption has always existed because the world is changing. The big difference today is the speed of change, which I believe will increase in the coming years.
I make it my task to actively advise companies in this process. The aim is to start making changes at an early stage.
From concept to practice – implementation in 5 steps
You don’t start on a greenfield site unless you are a startup. (For start-ups, all parts of the dismantling process are obviously omitted)
There is a deep chasm between the current status and the desired goal that needs to be bridged. Success stands and falls with the strategy of the feasibility of the individual steps in the implementation.
Each step should do 2 things to get from concept to practice.
Design the steps in such a way that they can be implemented.
- It should bring you closer to your goal
- It should take you further away from the current status
Step 1
Starting signal for change
Closer to the goal:
– Search and engagement of key leaders for the future positioning (internal and external)
– Elaboration and internal communication of the new product strategy and infrastructure
– Assignment for the evaluation and development of the system architecture
– Elaboration of the details for the time planning of the transformation
…
Away from the current status:
– Reduction of superfluous ballast and elimination of slow-moving items
– Retraining / internal redeployment of directly affected employees
…
Step 2
Pilot phase
Closer to the goal:
– Parallel development of pilot projects and a pilot infrastructure
– Creation of the retraining concept and internal redeployment
– Marketing preparations for the new offer
– Development of new contract structures
…
Away from the current status:
– Discontinuation of the expansion of old projects and infrastructure
– Reduction to contractually binding activities
– Adjustment of old contract structures
– Reduction of marketing for the offer to be replaced
…
Step 3
Official repositioning
Closer to the goal:
– Going live with new offering
– Information for regular customers and possibly preferential pricing
– Initial marketing and sales effort
– Expansion of infrastructure and further development of offering
– Team expansion and retraining measures
…
Away from the current status:
– Withdrawal of staff to the new areas where possible and plan for departures
– Further reduction of infrastructure to the bare essentials
– End of advertising of old products
– Proposals for regular customers for the transition
…
Step 4
Scaling – back on the road to success
Closer to the goal:
– Optimization of infrastructure and systems
– Optimization of the new offering
– Expansion and consolidation of the workforce in the new sectors
– Analysis of the development of the capital base
– Consolidation of market presence
– Analysis of acceptance and success
…
Away from the current status:
– Reduction of transitional solutions
– Further withdrawal of staff from old areas and solutions for departures
…
Step 5
Full throttle into the future – expanding our offering
Closer to the goal:
– Expansion of infrastructure and systems
– Expansion and further conversion of the
offering – Optimization
…
Away from the current status:
– Reduction of the old infrastructure to the bare essentials
– Appreciation of the employees who are willing to ensure the continued operation of the old infrastructure
– Clear plan for eliminating the legacy
…
Call me for help with change planning.
+41 79 472 77 44
