Einleitung: Wenn Ideen nachts wachhalten

Jede grosse Veränderung beginnt mit einer Idee. Vielleicht kennst du das: Eine Idee lässt dich seit Wochen nicht mehr los. Du denkst daran, wie du ein Problem lösen, einen Markt verbessern oder eine Innovation schaffen könntest. Doch dann kommt die grosse Frage: Wie wird aus dieser Idee ein digitales Produkt und damit ein echtes Business?

In dieser Mastermind-Session teile ich meine Erfahrung aus der Praxis: Wie man aus einer Vision ein marktfähiges, digitales Produkt formt und welche Stolpersteine und Chancen auf diesem Weg liegen. Ich habe Ideen sowohl im Kontext grosser Unternehmensstrukturen als auch als unabhängige Projekte und eigene Produktionen umgesetzt, von Applikationen bis zu kompletten digitalen Plattformen und sogar einem Dokumentarfilm.

Dieser Beitrag soll dir helfen, Klarheit, Struktur und Perspektive in dein Vorhaben zu bringen.


Auch wenn die Komplexität gross ist war es noch nie so einfach wie heute, ein Produkt zu schaffen

Eine Idee in ein funktionierendes, erfolgreiches Produkt zu verwandeln, ist eine Herausforderung. Denn unzählige Komponenten müssen ineinandergreifen: Strategie, Technologie, Marktverständnis, Teamdynamik, Finanzierung und mehr.

Die gute Nachricht: Noch nie war es so einfach, ein digitales Produkt zu bauen.

Die schlechte Nachricht: Noch immer scheitern zu viele daran.

Warum? Weil der Prozess zwar technisch einfacher geworden ist, aber auch strategisch anspruchsvoller ist, denn je. Erfolg hängt nicht mehr nur von der Idee oder Technologie ab, sondern davon, ob du alle relevanten Perspektiven orchestrieren kannst: Kunde, Markt, Produkt, Business Case und Umsetzung.


1. Die Kundenseite: Das Fundament jedes Produkts

Viele Gründer und Entscheider starten ihre Projekte mit dem Fokus auf die Lösung und vergessen den Menschen, für den sie sie eigentlich entwickeln. Doch jedes erfolgreiche Produkt beginnt mit einer präzisen Antwort auf die Frage:

Für wen ist das Produkt gedacht und welchen echten Mehrwert bietet es?

An wen richtet sich dein Produkt?

Bevor du Zeit und Kapital investierst, musst du deinen Zielkunden genau kennen.

  • Wer ist dein idealer Kunde?

  • Welches Problem will er wirklich gelöst haben?

  • Ist dieses Bedürfnis nachhaltig oder nur ein kurzfristiger Trend?

Frühzeitig testen, validieren und verfeinern ist zentral. Ein MVP (Minimum Viable Product) ist dafür ein hervorragendes Werkzeug, aber nur dann wertvoll, wenn du echte Rückmeldungen von potenziellen Kunden einholst.


2. Wirtschaftlichkeit und Pricing: Lohnt sich dein Produkt?

Die zweite grosse Hürde ist das Geschäftsmodell. Selbst die beste Idee verliert an Kraft, wenn sie sich finanziell nicht trägt.

Überlege dir:

  • Wie viel ist dein Kunde bereit zu zahlen?

  • Welche Marge bleibt realistisch übrig?

  • Wie kannst du dein Produktportfolio aufbauen? (etwa mit einer Basisversion, einer Standardvariante und einer Premium-Edition)

Ein durchdachtes Pricing kann über Erfolg oder Misserfolg entscheiden. Denn dein Preis kommuniziert nicht nur Wert. Er positioniert dein Produkt auch auf dem Markt.


3. Das Problem und der Markt: Wähle deine Schlacht mit Bedacht

Ein alter Leitsatz besagt: Je grösser das Problem, das du löst, desto grösser das Potenzial deiner Idee.

Doch niemand startet mit der Lösung des grössten Problems. Erfolg entsteht durch den klugen Einstieg in eine Nische, die genügend Potenzial hat, aber nicht überlaufen ist.

Denke klein, um gross zu werden

In fast jedem Bereich existieren bereits etablierte Lösungen.

Das ist kein Grund, aufzugeben!

Im Gegenteil: Gerade dort entstehen Chancen.

Viele etablierte Anbieter verlieren über die Zeit ihre Fokussierung. Ihre Produkte werden komplex, überladen und teuer. Hier liegt deine Gelegenheit: Ein leichtgewichtiges, präzises und modernes Produkt für eine klar definierte Zielgruppe kann Marktanteile erobern, die andere längst aufgegeben haben.


4. Willkommen im Zeitalter der Disruption

Künstliche Intelligenz, Automatisierung, Globalisierung

Wir leben in einer Zeit, in der ganze Branchen neu verteilt werden. Noch nie war es so möglich, mit einer klugen Idee etablierte Marktführer herauszufordern.

Doch ein Hype allein reicht nicht. Du brauchst mehr als Mode:

Du brauchst einen Trend, der tief in gesellschaftliche oder wirtschaftliche Entwicklungen eingebettet ist.

Jeff Bezos hat es so formuliert:

„Ich frage nicht, was sich in den nächsten zehn Jahren verändern wird, sondern was sich nicht verändern wird.“

Das ist der Kern einer tragfähigen Strategie: Baue auf Konstanten. Bedürfnisse, die bleiben, Märkte, die bestehen – und löse darin echte, aktuelle Probleme mit neuen Mitteln.


5. Der Aufwand muss sich lohnen

Der Weg von der Idee zum Produkt ist intensiv.

Zuerst investierst du Zeit, Ressourcen und Geld in die Entwicklung. Dann folgt die Phase, in der du dein Produkt bekannt machst, Feedback einholst und optimierst. Erst danach beginnt die Phase der Profitabilität.

Darum ist es entscheidend, den wirtschaftlichen Rahmen vom ersten Euro bis zur Rentabilität realistisch zu planen. Wer hier zu optimistisch plant, riskiert, auf halber Strecke auszubremsen.


6. Die Investorenseite und Stakeholder: Drei typische Szenarien

Fast jedes Projekt braucht Kapital.

Doch Kapital bringt auch Interessen mit sich.

Je nach Umfeld verändern sich der Druck, die Dynamik und die Art, wie du dein Produkt realisierst.

Szenario 1: Umsetzung im Unternehmen

Wenn deine Idee innerhalb eines bestehenden Unternehmens entsteht, wird das Unternehmen selbst zum Investor. Es stellt Budget, Ressourcen und Strukturen bereit. Doch damit kommen auch Hierarchien, Abhängigkeiten und politische Dynamiken ins Spiel.

Ein Projekt in einer Konzernumgebung bedeutet oft, dass du verschiedene Abteilungen, Bereichsleiter und Stakeholder koordinieren musst, die alle mit eigenen Interessen und Budgets in den Prozess einsteigen.

Das erfordert diplomatisches Geschick, klare Kommunikation und ein gutes Erwartungsmanagement.

Szenario 2: Umsetzung als Startup

In einem Startup bist du freier aber auch verletzlicher.

Du baust alles von Grund auf: Finanzierung, Team, Infrastruktur.

Der Vorteil: Weniger Hierarchie, mehr Geschwindigkeit.

Der Nachteil: Jede Entscheidung wiegt schwerer, jeder Euro zählt.

Doch genau das schafft Fokus. Die Energie, die aus Eigenverantwortung und Leidenschaft entsteht, ist oft der entscheidende Erfolgsfaktor.

Szenario 3: Das Speedboot – Startup im Auftrag eines Unternehmens

Ein besonders spannender Sonderfall ist das „Speedboot-Modell“.

Hier gründet ein Unternehmen ein eigenständiges Startup, um eine Idee ausserhalb der langsamen Konzernstrukturen umzusetzen.

Das Unternehmen agiert als Investor und sichert die Steuerung über den Verwaltungsrat, während das Startup unabhängig operiert.

So lassen sich Entscheidungswege verkürzen, Risiken begrenzen und Innovationsgeschwindigkeit drastisch erhöhen.


7. Das Team – Herz und Motor jedes Projekts

Kein Produkt entsteht im Alleingang. Selbst die beste Idee braucht Menschen, die sie mittragen.

Ein gutes Team ist divers, fokussiert und bereit, die Extrameile zu gehen.

Führungsebene und Umsetzungsebene

Ein häufiger Stolperstein ist die Vermischung dieser Ebenen.

Führungskräfte brauchen Überblick, Vision und Kennzahlen, während das Umsetzungsteam Details, Klarheit und operative Entscheidungen benötigt.

Die Kunst der Projektleitung besteht darin, Informationen gezielt zu kanalisieren: genug Transparenz, um Vertrauen zu schaffen, aber nicht so viel Detail, dass die Führungsebene verunsichert oder das Team blockiert wird.

Vision und Meilensteine machen Erfolg greifbar

Nichts motiviert mehr als sichtbarer Fortschritt.

Setze erreichbare Meilensteine, feiere kleine Erfolge und erinnere dein Team immer wieder an die übergeordnete Vision.

Menschen arbeiten nicht nur für Geld oder Status, sondern weil sie Teil von etwas Bedeutendem sein wollen.


8. Die Rolle des Ideenträgers – zwischen Vision und Realität

Wenn du Ideenträger bist, liegt der grösste Hebel bei dir.

Es gibt Dinge, die du nicht delegieren kannst, wie die strategische Klarheit, das Verständnis des Gesamtbilds, die Fähigkeit, komplexe Zusammenhänge zu überblicken.

Ich habe selbst erlebt, wie wichtig es ist, als Initiator tief ins Detail zu gehen, sei es bei technischen Spezifikationen, Systemarchitekturen oder in kreativen Prozessen. Diese Fähigkeit, die Brücke zwischen Vision und Umsetzung zu schlagen, unterscheidet gute Projekte von grossartigen.

Doch ebenso wichtig ist das Loslassen: Delegiere, was du delegieren kannst, damit du dich auf das konzentrierst, was nur du leisten kannst – das Freiräumen von Wegen, das Vorantreiben der Vision und das Halten des Tempos.


9. Das Projekt als Marathon

Die Entwicklung eines Produkts ist kein Sprint, sondern ein Marathon.

Du wirst Phasen intensiver Arbeit erleben, gefolgt von Momenten der Unsicherheit und des Rückschlags. Doch Kontinuität und Balance sind entscheidend.

Dauerhaft hoher Druck führt zu Ermüdung und Kreativitätsverlust.

Setze lieber auf klare Rhythmen, gezielte Energie und nachhaltige Motivation. Nur so bleibst du als Führungskraft und dein Team langfristig leistungsfähig – und kannst in entscheidenden Momenten wirklich Gas geben.


Fazit: Von der Idee zur Erfolgsstory

Ein digitales Produkt zu entwickeln, ist eine der spannendsten und anspruchsvollsten Reisen, die du als Unternehmer oder Entscheidungsträger antreten kannst.

Es verlangt strategisches Denken, technische Neugier, psychologisches Feingefühl und unerschütterliche Leidenschaft.

Wenn du den Prozess strukturiert angehst, den Markt wirklich verstehst, dein Team klug führst und dich auf das Wesentliche konzentrierst, kann aus deiner Idee ein tragfähiges, skalierbares Geschäftsmodell werden.


Dein nächster Schritt: Lass uns deine Idee gemeinsam zum Leben erwecken

Produkte zu entwickeln ist meine Leidenschaft!

Von der strategischen Konzeption bis zur erfolgreichen Markteinführung.

Wenn du eine Idee hast und wissen willst, wie du daraus ein digitales Produkt mit echtem Marktpotenzial entwickelst, begleite ich dich gerne auf diesem Weg.

👉 Buche eine persönliche Session.

Lass uns dein Vorhaben im Detail besprechen, als Ideengeber, Projektleiter, Solution Architekt oder strategischer Sparringspartner.

Gemeinsam identifizieren wir Chancen, reduzieren Risiken und schaffen die Struktur, mit der deine Idee zur Erfolgsstory wird.

According to the Gartner CIO Outlook 2025, digitalization projects fail in 50% of cases!

This is a key finding of Gartner’s CIO outlook for 2025, and it made me reflect.

According to Gartner, the turnaround can be made if the entire CxO Team works together on digitalization topics.

The issue of failing digitalization projects gets more severe as AI evolves, and Gartner also elaborates that 50% of CIOs are left alone with topics around AI.

Why are digitalization projects failing at 50%?

Digitalization and AI in particular are topics spanning over the entire organization, and for quite some time, I postulate that they should be directly involved when defining strategy, business model, and offerings.


 
Let’s have a look at the different CxO roles directly involved with technology, providing an idea of a modern setup.

CDO – Chief Digital Officer

I suggest that the Chief Digital Officer is responsible for the hightest level view on digitalization.

I would position him as a visionary and researcher.

He and his team should coach the C-Level about general trends and trends relevant to the business while also elaborating on scenarios within new biz topics.

His duty is to make sure the company does not miss out on new trends.

Besides focusing on the outside world, he should be provided with company internal data about available skills of the workforce to understand the need for reskilling or hiring/firing in case of strategic initiatives.

CIO – Chief Information Officer

In comparison to the CDO, the CIO should focus on the internal part of digitalization in the company.

He should take the lead on all concrete digitalization topics inside the organization and concerning serving clients to harmonize the infrastructure and used techniques and make sure state-of-the-art is implemented.

He should be coordinating projects over the entire organization, and it would make sense to have project managers of technical projects report to him.

CTO – Chief Technical Officer

The CTO should be a specialist, deeply involved in all technological topics between code base, tech stack selection, and interface engineering. He should act as an advisor to the CIO and be consulted for detailed implementation questions.

He should also be directly involved with the skill distribution of the technically oriented workforce and coach tech leads.

CSIO – Chief Security Information Officer

As security has to be one of the top concerns of organizations, the CSIO becomes highly relevant in a modern setup.

He needs to make sure IT governance is established, constantly screened/updated, and harmonized over the entire organization.

Additionally, he has to ensure security standards are implemented, and his team can support when the organization is attacked.

Backup scenarios, insurance contracts, and continuance plans in case of attacks have to be elaborated to minimize financial- and reputational damage.

COO – Chief Operation Officer

The COO is involved in the digitalization topic, as he is responsible for running the entire infrastructure of the organization, from user laptops to servers to facility management.


These roles actually run the show concerning digitalization and serve the other units.

Depending on the size of the organization, it can be required that several of these roles be covered by a single person. In this case, the different perspectives still have to be covered as well to ensure building a culture of digitalization.

Gartner’s data-based conclusion is that digitalization projects succeed at more than 70% if the entire CxO team works together!

It can make sense to have technical specialists directly attached to other departments to ensure speed of implementation. Still, the technical CxOs need to be involved to avoid disharmonization and security risks.

 


Marketing CMO

Modern marketing is more and more driven by data topics, and technical projects need to be implemented fast to position and anchor the brand and offering in the market.

Risk CRO

Besides classical risks where AI, depending on the business model and its data intensity, should be involved, ongoing digitalization requires elaborating on technical risks through system failures and attacks.

Finances CFO

The financial department is a consumer of the ERP data, and a modern organization needs strong tools to understand the figures in detail, so AI on the ERP level will be highly relevant.

In many companies, ERP systems are far from integrated into the processes, and data reporting is still handled in spreadsheets with a lot of manual activity.

Reporting is one side of the coin, but if the data is not available, prognostics of the future to anticipate actions and risks are completely out of reach.

Business Units

Depending on the business model of an organization, specialized digital infrastructure is required to provide services and products, so business units as classical Profit Centers need to build and maintain relevant technical infrastructures together with the technical CxO departments, also relying on their expertise. I am convinced that for most Business Units, it is crucial to go digital first to be able to compete.

Specialists might have a practical view on technological topics, but it is a high risk if they don’t interact with the technical CxO departments.
Especially the CDO should be involved in new business initiatives to ensure the right focus and include the bigger picture of the digitalization context.

Involving the CIO is crucial to make sure initiatives are doable, and resource planning is involved.


Culture and Education

Many digitalization projects focus strongly on the culture inside the organization. Employees are busy with daily business, and if the organization doesn’t prioritize education, the workforce will not dedicate their time to reskill. It is crucial to implement a culture of exchange and establish leadership to streamline education and avoid losing focus.


Conclusion

Digitalization and AI spread into every part of the company!

To centralize the gathering of know-how and experience in the technical departments is highly recommended, but it has to be ensured that this knowledge is spread within all other departments and business units.

Just setting up a team inside business units and non-technical departments to cover the implementation is not enough. The strategists and top management layer have to push and prioritize digitalization and AI to support the digitalization projects of the organization.

Gartner Presentation – CIO Agenda 2025

I am almost obsessively preoccupied with this question!

For me, leadership means setting a good example.

This requires very broad knowledge, the ability to familiarize oneself effectively with new topics and also the willingness to do a lot of groundwork, even though the outcome is uncertain.

Let me tell you a story …

What I encountered

When I started my last job as a Solution Architect, I was originally hired as a regular employee.
I was involved in an internal project where a group of developers were “sitting on the bench” waiting to be deployed to a key customer.

The project had been launched two years earlier and lacked a clear structure due to the fluctuation towards customer projects. It followed the primary benefit of training developers on a common technology stack.
Motivation was low as employees were waiting for their turn and felt like a second choice.

The CTO, who had taken over the project shortly before, was very respectful in his tone and actions, but didn’t really seem motivated to invest much energy in the project at the time.

When I started on the project, I began analyzing the source code, even though the frontend and backend were written in languages I hadn’t used in a while. I encountered complex constructs of microservices and developers taking days to complete simple tasks. The frontend was split into different modules, each using different design and technology approaches.

The backend took a botched approach to implementing microservices that would have led to significant performance issues if the system had ever gone into production.

It was a disaster that I had gotten myself into!

Familiarization and preparation for change

I started discussing the details with some developers and soon had intensive discussions with the CTO about the aim of the project.

The developer who previously held the role of Scrum Master was removed to a customer project, so someone had to take over his role. The dailies and scrum ceremonies were largely technically driven and often ended in nerdy discussions.

How would you proceed in such a case?

I could have just done my time and tested some concept ideas in a sandbox environment.

Guess what? I’m not the type to waste my time being unproductive.

The takeover

A month after I started on the project, I told the CTO that I would take on the role of Scrum Master and start by giving a demonstration of how I run Scrum ceremonies.
At the time, the Scrum board was a collection of mostly unrelated tasks with a collection of ideas in the backlog to be tried out.

While I was leading the meetings, I continued to talk to the CTO. It took three months to convince him to completely rewrite the front-end code. In the meantime, I had designed a new solution architecture and created initial design drafts for the system to be implemented.
I took the original idea of the project and began to define a solution that was worth working on.

The company’s lead frontend engineer had joined the team and together with the CTO we developed an initial draft of the tech stack for the frontend.

I have always been very careful about criticizing the work of others, because as a consultant I have often seen new consultants take over a project and talk badly about their predecessors – usually with the aim of making themselves stand out.
This is high-risk behavior, because you first have to prove that you can do a better job and achieve better results than those before you.

I have always found software developers to be extremely competitive. All my colleagues had studied and gained experience over time.
Who are you to come and criticize? First show that you can do better!

Basically, there is no right or wrong when writing code. Many aspects of software development are philosophical in nature. The decisive factor is whether the finished solution works, meets the requirements and can be sustainably maintained and further developed during the lifecycle.

If you want to lead a project successfully, you have to convince the key players of your vision and your approach. For me, this was initially the CTO and the lead front-end developer.


When the decision to rewrite the frontend was almost made, we involved the developers in the discussion in order to jointly determine the most suitable tech stack in detail and get them on board.

If we had confronted them with a ready-made decision and an already defined tech stack, it would have been like being dictated to.
I myself don’t like it when things are dictated to me and managers don’t consult with me before making a decision – so I assume others feel the same way.

Nevertheless, it is an art to find the right time and the right type of communication in order to avoid creating uncertainty in the team by postulating things that will never be implemented.

Dealing with the vision and mission

I think as a manager you need a clear idea of what you want to achieve. However, you need a good sense of when to communicate different aspects to different stakeholders.

You need a vision and a mission!
You have to be so convinced of this that you can withstand criticism.

In principle, employees will follow an employee if they can understand the vision and mission and accept them positively.

Dealing with a competitive environment

As you can imagine, not all developers were thrilled with the new colleague who was ready to challenge the status quo.
Who was he? Why does he think he knows better? What did he do that gave him the right to tell everyone what to do?
Such questions arose in the team at the time.

The company has a very polite culture. I had experienced it differently before.
I like challenging discussions and I am aware that my personality is sometimes polarizing. Therefore, this process of finding the vision, mission and action plan was anything but smooth.

I was working a lot at the time and also like to work at night as it’s quiet at night and I can concentrate without distractions from messages, calls or social media. Team members would see my code commits at 3am and on weekends. However, I made it clear that I don’t expect anyone to work at night or on weekends.

As the people on the project team were also part of a line team, there was a meeting where they were asked about the status quo, their overall impression, ideas and similar topics. There was a Confluence page where each member could write down their points.
Some time later, I came across this page and went through the comments. Some opinion leaders were highly critical of my commitment, questioning whether I was trying to impress others and management by working nights and weekends. Do I think I’m better than that? Why the CTO and management would listen to me and what makes me think I could take on the role of a manager even though I am a regular employee of the company?

I’d be lying if I said it didn’t annoy me personally, but I didn’t mention that I knew about the rumors.
My response was to reach out to each individual one by one, challenge them and communicate the vision, with a focus on aligning the team around a common mission.

I used influencing to create consensus and motivation.

The team had demonstrated true junior behavior to me, showing complete ignorance of politically correct and smart actions.

Never try to bully smart and hard-working people you don’t know.
If you have a clear plan yourself and are ready to face the competition – go for it!
Be courageous and defend your position in 1-to-1 discussions. Use your criticism wisely to achieve your goals. This will probably earn you respect.

I usually write things down to make my point.

While some managers prefer direct verbal communication, I like to be able to understand processes and decisions made.

The future will show whether I was right.

I generally avoid personal attacks as I don’t see them as helpful and my interest lies solely in working through an issue and finding solutions.
However, I can’t avoid people feeling personally attacked when they identify with work and ideas that don’t lead to solutions or don’t work!

I consider self-reflection to be one of the most important skills. I constantly subject my actions and ideas to tests and see it as important to expose myself to criticism, reflect and correct possible mistakes.

Efficient and target-oriented solution finding

Working with the CTO and convincing him was a challenge. This was possible because he looks at issues abstractly and reflects on them just like I do. Decisions are corrected when better options are put forward, which I think is particularly important in an agile and fast-moving environment like IT.

If errors occur, they are corrected, just as permanent optimization is part of the implementation.

I’m not interested in imposing my ideas on others, and while concepts evolve, my approach is never set in stone. For many topics, I know there are others with deeper expertise and I consult them extensively to find the best solution.

I think it’s important to leave room for compromise in cases where the options work equally well and the choice is just a matter of preference, so that others are satisfied.

Nevertheless, in leadership it is sometimes necessary to clearly represent certain positions. This is especially true if they do not fit into the bigger picture of the mission. Another reason may be when it is foreseeable that approaches will not work in the future.

Sometimes this is difficult. Others hate you for it and everything, but in the interest of the cause you have to take a clear position.
If you don’t do this and the project fails, you were part of the problem, could be held responsible and in certain cases even become part of a criminal offense.

As a manager, the biggest challenge is probably not to compromise your own integrity.

How do I conduct meetings in a modern way?

When leading meetings with a team, I think it’s important to start with something motivating – possibly small talk, but definitely a summary of the status or an agenda. Those attending the meeting need to know why they are spending their time in the meeting.
Especially in online meetings, they are unlikely to focus if the purpose is not clear.

Developers generally tend to be introverted.

In Scrum dailies, for example, everyone makes a short statement about what has been achieved, what is planned and what obstacles have arisen.

For strong leadership, I use certain techniques in meetings to provoke motivation and exchange within the team:

  • In online meetings, my camera is always on and I’m always present.
  • For important topics or critical points, I ask the employees concerned to provide more details.
  • I give praise specifically to 1-2 team members who contribute important value and make sure that each team member is praised in rotation.
  • I keep criticism brief so as not to expose team members in plenary and address problems in individual discussions.
  • I ask long speakers to be brief in order to focus on the relevant points and ask more reserved team members to explain their work in more detail.
  • I move topics that are too dominant directly to separate meetings if they require more space.
  • I repeat background information and goals (both short-term and long-term) to ensure that everyone in the team is pulling in the same direction.
  • I actively promote collaboration by motivating team members to work together.

Motivation through initial successes

Rewriting the front end quickly had a positive impact on the project, and two months later we also tackled the back end. This task was easier and faster than expected. Within a month, we had a working solution with a clear concept of a new microservice and code structure.

Motivation in the team increased, the members used pair programming more often and identified more strongly with the project.

Leadership through change

An important step was the renaming of the team: the name “Bench” was completely abolished and the team was now called “Innovation”. With this new name, we increased awareness of the mission and the importance of each individual’s work.

Around the same time, we introduced another important change to the Scrum meetings: Each team member took over the moderation of the meetings in rotation so that all team members could practice their presentation skills in a trusting environment. This strengthened team cohesion and prepared the members to present their topics confidently in customer projects.

Motivation through further expansion and internal recognition

Due to the success of the newly written backend and frontend, the project took shape. I started defining milestones for the feature integration, refining them with management and keeping the team informed in a timely manner.

As the project took shape, we had the opportunity to present it at the monthly company meetings. The team could be proud of its achievements and the goal was further consolidated.

Our goal was to develop an ERP system and after six months we were able to replace the old ERP system at company level. The start of production went smoothly and without stress, as the team worked together excellently and supported each other.

Dealing with employees who do not perform

Unfortunately, there are also situations in projects where team members don’t deliver as expected. I tend to give people lots of opportunities and also act as a coach.

But what to do with employees who are unable or unwilling to deliver?

Working as a team creates a personal connection with all members and it is usually difficult to make decisions about dismissing a team member.

Even if an employee is loyal to the company, they can become a real risk to the success of the project and jeopardize the motivation of the team if they do not perform.

Is it expedient for the employee to remain in a position in which they are constantly exposed to criticism? Should they stay anyway and will the situation possibly improve again?

When a team grows together, some employees will have difficulties and may no longer fit into the team.

In larger companies, switching to another project can be a solution, and I know of many examples where this has worked well for both sides.

In some cases, when I see that an employee is overwhelmed or has lost their motivation, I assume that they probably need a breath of fresh air and a new challenge. I know that resigning is not easy for anyone. But at the same time, it’s an opportunity to reflect on life and start afresh with new energy instead of wasting time in an unsatisfactory role.

While the well-being of the individual is important to me, as a manager I am also responsible for the well-being of the team, its motivation and the progress of the project. If the team is being held back by one or two members, it is the duty of the manager to protect the team spirit.

Developers in particular are often very competitive and if you keep weaker members in the team, you risk losing the top performers.

As a manager, you always find yourself in the difficult situation of having to make decisions regarding the workforce. Those who have to leave the team may be angry, but the top performers who ultimately ensure the success of the project will be grateful in the end.

Removing toxic team members can raise team spirit and productivity to a new level.

My credo is: take clear measures, but always remain fair.

The scaling approach

I wasn’t just aiming to successfully implement the system. Our goal was to establish a functioning tech stack for the implementation of similar systems for customers.

While we were still working on the internal project, a customer project with a similar use case developed.

In order to further develop the tech stack that had just been established, we did not split up the team. We integrated almost the entire team into the customer project and distributed the tasks of both projects.

The idea behind this was to give developers the opportunity to refine their approaches to certain topics.

With a growing team, the development effort can be expanded in other similar projects. The aim was to benefit from not having to reinvent the wheel over and over again.

We used the same tech stack, which eliminated many of the discussions we had previously had. This allowed us to start the second project effectively and present the first results quickly.

Efficiency through repetition vs. experimental approach to new ideas

Most developers don’t like doing the same things over and over again. They want to experiment and learn new things.

In a modern environment, I believe it is necessary to find a balance between learning new technologies and consistently applying proven techniques. It must be clear to employees that allowing the workforce to try new things is an investment. This investment must pay off through the application of expertise in customer projects.

In many cases, I found that developers are more interested in experimenting with technology than focusing on delivering a working solution or system.

When I learn and apply technologies, I always focus on solving a problem and delivering a working solution. Perhaps my entrepreneurial spirit is responsible for this.

Scaling of resources

By using the same team for two projects at the same time, we were able to allocate resources dynamically.

As is the case with all customer projects, more resources are needed towards the start of production. This approach enabled us to reallocate resources accordingly to avoid bottlenecks.

When I compare internal projects with customer projects, I have noticed that the team members show more professionalism in customer projects.

For me, it is a question of professionalism to treat internal projects with the same dedication as projects for customers, even if the environment is more familiar.

After a year, we had a strong team at the start and it was interesting to see how the various members developed in their areas.

We had experts for specific topics as well as members who focused on training and coaching new team members and juniors.

Initially, we only had one designer and one DevOps engineer in the team.

It was a great relief for these employees when an additional designer and another DevOps engineer joined the team. I find it very valuable to have colleagues to exchange ideas in my area of expertise.

However, one challenge remained: Finding developers who were interested in the entire overview of the project, took a market-oriented perspective and developed ideas for new features for the product. In all my projects, I only found a few colleagues who could cover these topics.

While I was working on the UI/UX of the internal project, the designer explained to me that the designs had become complex and it was difficult to keep track of them due to the many different designs.

That was certainly true, but I also had to manage the front-end and back-end code as well as the cloud infrastructure setup, which added to the complexity. I also worked on concepts for a go-to-market strategy and wrote acceptance criteria to describe the overall project requirements in detail.

The complexity of IT projects in modern environments is very high and a great deal of knowledge is required to make the right decisions and successfully complete systems.

Both projects ended up being great success stories for the team. Within less than two years, we had completed marketable MVPs in both projects.
The team members who had bullied me at the beginning were the ones who regretted my departure the most in the end.

High performers are competitive, but they also respect and appreciate those who show strong leadership and drive things forward.

During the two years, I worked continuously to refine the team’s vision and mission, its position within the company boundaries and the projects.
One of the most important prerequisites for success was the great collaboration with the CTO. The support from management for such an experimental journey was also not a given.

For me, it is crucial to always have management on board and to keep them informed about the status of projects at a reasonable frequency.

Control vs. micromanagement

Project management needs a framework of control, but not micromanagement.

If you want to be involved in all the details as a project manager, your day is not enough. Micromanagement is not an option. You need to trust the team members and give them room to take responsibility. This is a risky challenge, especially at the beginning of the collaboration. As a project manager, you need to find out who can take the lead on certain issues and then give them trust. At the same time, you need to find a way to make checks in an agile manner and make corrections if necessary.

If you try to control everything all the time, you deprive others of the opportunity to take responsibility.

As a project becomes more complex, this leads to a destructive spiral where every issue ultimately falls back on your desk and potentially derails the entire project.

There was a moment while we were concentrating on the backend when the frontend became a mess because every developer was following their own programming approach.

This led to a heated discussion and I had to clarify what I expected from each team member. The refactoring took almost a month and annoyed some developers.

Looking back, refactoring was definitely the right decision, as it enabled us to establish a uniform programming style within the team.

For me, it is very important to understand the personality of each team member, what they like to do, what they don’t like to do and what they are good at.

The philosophy of Scrum is that each team member takes on tasks independently, but I am not convinced by this approach. As a project manager, I have a clear vision of how I want to encourage, support and develop the members of the team individually. My focus is on the personal development of the developer as well as on ensuring that this leads to greater efficiency in future implementation.

I measure my success as a manager by the extent to which I have been able to promote the career and personal development of each team member, in addition to the business successes.

As a manager, you are left with many issues and a lot of work.

You need to prioritize and manage your time and energy wisely!

This story contains many insights into my personal leadership style, but focuses heavily on the aspects of team leadership.

There are many more topics to cover in the area of leadership. Stay tuned!

How do you lead? What are your stories?